Research on the use of cloud shapes in dynamic visual design:the example of the “Cloud Township Flower Festival” Jhuo-si and Yu-li areas, Hualian County. / 雲形應用在活動視覺設計的創作研究-以花蓮縣玉溪地區「雲鄉花海節」為例

碩士 / 國立臺灣師範大學 / 美術學系在職進修碩士班 / 95 / ABSTRACT
Cloud brings rain to all plants and trees. It is inseparable from human existence.The pattern of cloud, a kind of patterns of airflow, reflects our ancestor’s point of view that universe is “qi”, a mass of vapor. Airflow patterns, developed into the styles of rotating, from left to right and from up to down, and the styles of ascending and descending, manifested some kind of mysticism. These connotative artistic icons conveyed the rich thinking of universe of our ancestors.Looking into any historical record of Chinese ornamental art, the pattern of “Auspicious Cloud”, with the extremely intricate forms and rich lines, denoted the Chinese people’s aesthetic preferences and passion. Further, Chinese people turned it into one of the classic national icons. It is of great importance to research into the cloud patterns, their ancient forms and their connection with public’s core beliefs, daily lives, mental states and its meanings to them.
This research will systematically analyze the evolution of the Chinese cloud pattern through historical archives, taking a detailed look at the meanings and values of its particular variants, researching its relationship with the people through thousands of years. This will be the basis of the application of cloud shapes into design concepts. Also, through meteorological observation of the formation of clouds, this research is tracing the cloud pattern’s “auspicious”, aesthetic and emotional meanings and aiming to create new forms and aesthetic appeals of the cloud pattern to enhance decent application of creativity.In an era of economic competition , promoting events have become part of people’s daily lives; through a clear conceptualization and a meaningful graphic, visual design can help reach the promotional goal. Actually, Chinese ornamental patterns are varied. Each has its own implied meanings. Applying a pattern that has been recurrent through history to today’s different concept of design is the motivation for this research. Certainly, the cloud pattern is the object of this study. Expectably, the use of the cloud pattern in different promotional activities, interior designs and product designs will be a pattern for the future designers to follow.
This research will study the example of cultural promotional events in the Yu-Si area in Hualian County and emphasize the study of the newly developed design concept influence on the spirit of creativity.

Identiferoai:union.ndltd.org:TW/095NTNU5233079
Date January 2007
Creatorstina lee, 李敏雲
Contributors, 施令紅, 姚村雄
Source SetsNational Digital Library of Theses and Dissertations in Taiwan
Languagezh-TW
Detected LanguageEnglish
Type學位論文 ; thesis
Format141

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