碩士 / 國立臺灣師範大學 / 圖文傳播學系 / 95 / In recent years, the publishing market in Taiwan has become more degenerated. Besides confront the China rising up, the technology changes the readers' reading habit. On the contrary, may countries have developed the Culture & Creative Industries, and increase much value. The Culture & Creative Industries regard as one kind of the blue ocean strategy. Using the innovation to eliminate the competition, and create a new market. So the Executive Yuan in Taiwan also let it list in the emphasis of process project.
This dissertation contains some parts: First, introduce the currency and trends of publishing market, and then connects the idea of publishing and Culture & Creative Industries .Are there any niches and develop in Taiwan future? Follow the aspect of laws and researches, technology and the latent competition proceed analyzing. How the publishing in Taiwan confront the competition and challenge in the global world, especially become the No.1 in the Chinese Book market.
The research take the In-depth Interview Method, interview several the experts in publishing, copyrights. According to the result reveals most experts hold the pessimistic to the Taiwan publishing industry. In due to the Taiwan market is too small and must compete to a lot of potential opponents, including the environment changes.
However, there are excellent talents, marketing and creative superiority in Taiwan. If we could stress the difference, digital publishing trends, rely on the culture & creative industry expand, and creativity. Finally, base on the analyzing results the dissertation will bring up the reference and suggestions.
| Identifer | oai:union.ndltd.org:TW/095NTNU5727001 |
| Date | January 2006 |
| Creators | Lin-I-Ching, 林宜靜 |
| Contributors | Chen-Hsin-Yuan, Liu-Li-hsing, 陳信元, 劉立行 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 174 |
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