碩士 / 中國文化大學 / 觀光事業研究所 / 95 / Travel destination is one of the significant researches in the long term. Try to understand the impact between travelers and destinations was considered to be the destination-dominant and its main purpose was to understand travelers’ decision process, to develop more effective marketing strategies and planning. There are many tourism marketing strategies being designed to attract travelers. Recently, some observers suggested that tourist activity analysis can verify and deliberate the outbound travel style in details. Due to the open-door policy of tourism authority, the outbound travel business has been booming extremely. The diversification of travelers’ demographic characteristic and travel styles are under going accompanying with the increase of independent travelers. The intention of this study is to understand the grounds of choice behaviors for independent travelers with airline package products using social-economic trait and benefit sought variables. The study adapted questionnaire investigation, pretest revealed high reliability of the scale. The final sampling would be randomly chose and the inquire questionnaires be collected on the spot to comprehend the influence of social-economic trait and benefit sought variables toward destination choice behaviors through the study results. Furthermore, the study would like to offer marketing promotion suggestions for travel practitioners by cutting edge viewpoint.
| Identifer | oai:union.ndltd.org:TW/095PCCU0571002 |
| Date | January 2007 |
| Creators | Chen, Chieh Yu, 陳玠妤 |
| Contributors | Chang, Ya Li, 張雅莉 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 84 |
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