The Study of Oversea Investment Entry Timing and Entry Strategy - A Case Study on Kung Long Batteries CO., Ltd. in Vietnam / 海外投資進入時機與進入策略分析-以廣隆光電越南廠投資為例

碩士 / 朝陽科技大學 / 企業管理系碩士班 / 96 / The choice of entry mode is the most important strategy and the first topic for oversea investment business. It will not only influence the company to control the current internal management and its further development, but also would affect corporate performance and management.

This study methodology is case study and research sample is Kung Long batteries Ind. Co., Ltd. The research was trying to explore the relationship among the factors of entry timing and choosing entry mode and RBV, and the impact of oversea investment performance and influence. Overall, we induced the results of this study are as follows: (1) Vietnam is the emerging potential market. It will help the company to have the first mover advantage and higher corporate performance. (2) The investors choosing the fitting entry strategy and well done the resource and capability of their-self, the corporate performance will depend on their resource and capability to get better and sustainable stable growth. (3) International circumstance and the economic policy will make the investment caused entering barriers and the competitive advantage relatedness.

Through this case study analysis, this research desire to provide some investment suggestions for companies who may intent to invest in Vietnam and help them to gain the biggest benefit, the best further performance management and to avoid the nonessential investment risk.

Identiferoai:union.ndltd.org:TW/096CYUT5121076
Date January 2008
CreatorsChih-Hsiung Chen, 陳志雄
ContributorsYueh-Chin Chen, 陳悅琴
Source SetsNational Digital Library of Theses and Dissertations in Taiwan
Languagezh-TW
Detected LanguageEnglish
Type學位論文 ; thesis
Format119

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