碩士 / 大葉大學 / 國際企業管理學系碩士在職專班 / 96 / Recently, the countries all over the world have all produced a whiff of upsurge of investment to the real estate, therefore, the purpose of this study is focus on investor personalities ,then, we could discuss the interaction of Risk Attitude, Financial Literacy, managing money matters, satisfaction due to frame of Engel-Kollat-Blackwell Model (EKB Model). The date indicafed that：
1. The EKB Model is apply to explain investor’s behavior affinity of REITs.
2. The investor personalities of REITs have an obviously difference about Risk attitude and managing money matters.
3. The Risk attitude of investor also have an obviously difference about managing money matters.
4. The fiscal common sense of high and in and low is no interaction between Risk atti-tude and managing money matters.
5. The investor personalities of REITs could be affected about financial satisfaction by Risk attitude and Financial Literacy and managing money matters.
| Identifer | oai:union.ndltd.org:TW/096DYU01321069 |
| Date | January 2008 |
| Creators | Hsieh Cheng Che, 謝承哲 |
| Contributors | Lai Wen Kuei, 賴文魁 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 138 |
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