碩士 / 逢甲大學 / 經營管理碩士在職專班 / 96 / The association of Lions Clubs International (LCI), claimed as the world’s largest secular service organization, founded in 1917 and has a long history of more than 90 years. It has established an international network of around 1.3 million members in more than 200 countries worldwide. Lions Clubs in Taiwan also experienced high growth and development in the economic booming period of the 1970s. In general, LCI peaked in 2000 and possessed approximately 45,000 division clubs and 1.5 million members worldwide. However, Lions Clubs in Taiwan has started to face the increasing competition from other non-profit organizations in recent years, as a result of significant changes caused by social and economic reforms as well as external environmental forces. The effects of these changes have dramatically resulted in various problems such as continued declining numbers of members, the occurrence of inefficient management and so on. As these problems have occurred, LCI is now confronting a crisis of survival and its managerial aspects at various levels are now facing a new challenge.
Thus the study intends to search for the new blue ocean strategy (strategies) of Lions Clubs in Taiwan. The study adopts the ‘case study approach’ as the research method and two division clubs in Multiple District 300 C2 in Taiwan were selected and evaluated with in-depth interviews. In this research, the information gathered was analyzed by means of literature review, archive records, direct observation, participating in observation, and in-depth interviews. In particular, the results are mostly interpreted using the qualitative method whereas some portion of the quantitative method is used to ensure the reliability of the research. The implications and suggestions are also discussed based upon the results.
The study tries to examine two research questions: (1) what are the problems and difficulties that Lions Clubs in Taiwan are facing? (2) what new strategies have Lions Clubs in Taiwan implemented in order to cope with these problems? The results suggested that the problems of Lions Clubs in Taiwan were: (a) insufficient training for human capital; (b) lacking in ‘team spirit’, an effective system of rewards and promotion based upon performance, and talents with leadership; (c) negative social image; (d) failure to meet the needs of the general public; (e) declining memberships of Lions and so on. The results also showed that the possible strategies suggested by informants so as to solve these problems were: (a) organizing classes for further education, (b) improvement on members’ inner values, (c) improvement on members’ welfare, (d) training for eloquence and communication skills, (e) offering personal growth opportunity, (f) maintaining friendships and expanding circle of friends, (g) re-positioning of missions and goals, (h) innovation on club activities, (i) cultivation of a more positive ‘club culture’, (j) upgrading of quality and image of LCI, (k) adoption of entrepreneurial ways of management, (l) reduction in expenditure, (m) resources economizing, (n) higher proportion of funds allocated to community services and so on. In addition, the study also provides various managerial recommendations for LCI’s future development and possible directions for further research. Hopefully, LCI is able to re-position its core values and vision based upon the recommendations provided. Most importantly, the results of this study may serve as a strategic reference for LCI’s senior level management in a systematic way, so as to achieve the ultimate goal of ‘member growth’. Finally, it is hoped that this research has contributed to the strategic development of ‘non-profit organizations’ to certain degree
| Identifer | oai:union.ndltd.org:TW/096FCU05457077 |
| Date | January 2008 |
| Creators | JUI-YANG TUNG, 童瑞陽 |
| Contributors | Alan Hsiang-Tsai Chiang, 江向才 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 181 |
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