碩士 / 輔仁大學 / 管理學院經營管理碩士學程 / 97 / Follow and administrative agricultural commission statistics show, this recreation activity of fishing, already about 1 million people have been often engaged in Taiwan, have already become one of the recreation activities that Taiwanese has mainly carried on; In American-European various countries, fishing bait used, for a long time in order to by the traditional animal bait, change into, imitate animal false bait of bait, call that, simulation various characteristics of bait, reach to let the big fish be attacked, and then angle to the purpose of the fish.
Taiwan drafts the bait fishing products and extremely lacks on the product market of whole fishing, draft the bait products to need suitable professional intensity, so the most traditional fishing tackle shops sell the products out of date or thing from abroad which Taiwan can't use, this just offers a chance to meet consumer demand.
Study thesis, is it design pieces of marketing system, system including “design “, “ produce “, “ sell “; Carried on the product design by Taiwan and mainland, China's Mainland produces, Taiwan is regarded as and sold the platform by the internet network, in order to reach the difference and low-cost purpose.
In the face of the cause that is achieved newly, how could reduce its risk, the method that must rely on logic to think by a wide margin, as to projects carried out, weigh its cause and consequence, and then the method to determine to be adopted progressively; This thesis adopts industry's environmental analysis at first, utilize information that the industry analyzes to carry on the drafting of management tactics, put strategy into, carry out finally, set up marketing system, reach, connect in series information collect, set up, suppose, carry out and suppose, sketch the contours of appearing, line, dot, detailed, little creating the cause newly and managing the intact appearance wholly completely.
| Identifer | oai:union.ndltd.org:TW/096FJU00388016 |
| Date | January 2008 |
| Creators | YOUNGHU, 胡洋 |
| Contributors | Yie-Fang Kao, 高義芳 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 210 |
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