碩士 / 輔仁大學 / 資訊管理學系 / 96 / Because of the Internet-related technology development, to promote an e-commerce based on the achievement of the new economic era, the whole world has entered the borderless Internet technology fields, and began to change the life of mankind and their production and service delivery model , the 21st century has also affected the status of economic development of various countries, governments and enterprises to understand the advent of the Internet economy moment, and have the full input in this area, the electronic trading market is a typical Internet technology development model through Internet, enterprises will be all kinds of computer and IT products, music, periodicals, ideas, opportunities and business opportunities, comments, and other related information transmitted to the rest of the world, and to provide service to consumers.
China since 1979 implementation of the reform and opening up policy since the full development of the global economy has become one of the most potential market, and, in China's entry into the World Trade Organization (World Trade Organization, WTO), in the huge domestic market, low production cost, a large number of skilled manpower, modern network gradually deep plowing and complete infrastructure and other complementary competitive advantage, global enterprises to make investment in China will increase, because these enterprises believe that after China's accession to the WTO, investors will gradually investment efficiency and promote their business growth. China has actively attracted foreign investment, the utilization of foreign investment in production, expanding foreign trade, and to create more foreign exchange, the introduction of further industrial technology and management skills, and their economic growth rate over the years by two digits, but also investors from all over the world highlights of this vision. Taiwan investment in China focus from the past, the objective of the low cost of production of export-oriented market, and gradually increasing the huge business opportunities to the domestic market, from China's Taiwan, with the same cultural background characteristics, Taiwan enterprises to invest in China as a priority test volume. Taiwan enterprises responding to globalization competition in the market, to actively invest and set up factories to China increasing in recent years to cope with the broad masses of the Chinese domestic market demand is also actively deployment marketing channels, the expansion of China's domestic market, Taiwan enterprises how to use appropriate B2C Model sales market in China and Taiwan will be successful in the market one of the key factors.
21st Century fierce competition in the face of the rapid changes in the trend of globalization, businesses continued to maintain competitive advantage and making the correct choice in decision making, is a major challenge. Of this study was to use Taiwanese B2C model sales for the Shanghai market feasibility study, expected to provide recommendations to the wishing to enter the China market reference Taiwan enterprises, the Shanghai market for the study of the scope, mainly because the majority of the Shanghai enterprises, experts and scholars are optimistic about its markets rapidly changing competitive phenomenon worth exploring research topics. China's current rapid development of electronic trading market, expected in the next great market potential, if sustained annual growth of the Chinese market, the future of China's overall economic scale will surpass the United States as the world's biggest, its economic strength should not be overlooked, so this study Selection of the market, China is only most of the eastern city divided by national enterprises, but its western inland city and other towns, the future of the space great progress can be expected in the future China's electronic trading market will be more competitive and importance.
The rise of the Internet network routers, making all kinds of websites set up enterprises, businesses meet consumer needs by providing the goods or services, enhance corporate brands well-known degree, consumer satisfaction and loyalty level increase, thereby strengthening its competitiveness advantages with a view of the intense competition in the electronic trading market environment in the win. In this study, the Shanghai market for consumer online shopping study, and research on formation of motivation and purpose of confirmation of the relevant literature, this study confirmed the relationship between structure created on network routers to consumer attitudes and differences, and from which Research conducted for the results discussed, from the understanding of its meaning and development of the corresponding strategy. The questionnaire is to formally present Taiwan enterprises in Shanghai, the market operators of cadres, Shanghai general public higher education and high-income people, the study a total of 135 questionnaires were issued, including 135 questionnaires recovery, deducting five invalid questionnaires, derived from the effective recovery of a total of 130 questionnaires were effective response rate was about 96%.
Development of electronic transactions flourish, and the impact of the sharp rise and therefore B2C model for the study is a real value and significance of the enterprises in this field is used most were at this time to develop a successful B2C model has become Taiwan business major task. The focus of this study will focus on the Shanghai market B2C transactions of the current situation, Taiwan applied this analysis of B2C model future trends and developments, the analogy to China hopes to be able to market in other areas of electronic transactions, the expectation of this study can provide some recommendations to the Government on the one hand as a reference for future policy formulation, on the other hand given to enterprises in Taiwan to China's development B2C model can master more information, as a Taiwanese enterprise applications B2C sales model of decision-making information.
| Identifer | oai:union.ndltd.org:TW/096FJU00396001 |
| Date | January 2008 |
| Creators | Shun-Wen Ku, 顧舜文 |
| Contributors | Ching-Hui Huang, 黃景輝 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 190 |
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