碩士 / 輔仁大學 / 國際創業與經營管理學程碩士在職專班 / 96 / The purpose of this study is to investigate the channel options and management of market entry of Taiwan’s figure doll in Mainland China. A case study on W Toy Company was adopted to “explore factors that affect the options of distribution channel while making appropriate options and management of distribution channel based on the results of the study”. Once every factor is well-considered, the company can therefore contrive and pick out a best-fit among the premium decisions for distribution channels in Shanghai. Further, an overall management on channels and physical channel systems can be carried out to save production cost and meet customers’ satisfaction.
| Identifer | oai:union.ndltd.org:TW/096FJU01321023 |
| Date | January 2008 |
| Creators | Tang Hsiao-huei, 黨小慧 |
| Contributors | Wuang Min-sun, 翁明祥 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 112 |
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