碩士 / 玄奘大學 / 資訊傳播研究所 / 96 / With the progress of technologies, people tend to have a great demand of information grasping. During the industrial times, people who can get hold of information are winners. Yet, it does not seem enough nowadays. A precise way to describe it will be: he who can get a hold of information at any place and any time is the winner. Hence, this exhibits the fact that the gathering of information only is insufficient. The invention and development of wireless communication technologies have changed our social and economic mode. The current scientific technologies have leaped from the audio-only services to multi-media interactive digital services.
The old-fashioned security services are not big on marketing strategies and public relations. However, after the birth of new telecommunication technologies: Wimax, how to utilize telecommunication technologies and the business transformation and management have gradually become the major issues of the lasting management for security service industry.
The application of marketing strategies is a conceptual management issue. Thus, The research will use the depth interview. The research interviewed four CEOs of different security service agencies. Through case analysis and the frame work of blue ocean strategy, The research will induce and analyze how old-fashioned security agencies transform themselves from the stereotype of patrolling, residential security, and neighborhood watch to the current service oriented industry by applying the marketing strategies of WIMAX. Some related suggestions will also be raised.
| Identifer | oai:union.ndltd.org:TW/096HCU08676016 |
| Date | January 2008 |
| Creators | Hsiu-Pang TANG, 湯修邦 |
| Contributors | Dong-Meau Chang, 張東淼 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 118 |
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