Qiao Zhiyong''s Business Strategies and the Study of Commerce in the End of Quing Dynasty - Take Qia''s Grand Courtyard by Zhu Xiuhai as Example / 喬致庸的經商策略與清末重商思想研究─以朱秀海之《喬家大院》的書寫為例

碩士 / 銘傳大學 / 應用中國文學系碩士在職專班 / 96 / During the last days of Quing Dynasty, the Chinese government faced not only serious internal, but also considerable external threats.The Chinese government and the society were getting more and more unstable at the time; thus many educated ones rose up and provided ideas wishing to deliver China out from this turmoil. Businessmen from provinces all over mainland China did the same thing. This thesis discusses the book Qiao’s Grand Courtyard written by Zhu Xiuhai, in which the time is set at the end of Quing Dynasty, when the business concept just sprouted. Following through the whole strategic process operated by the main character Qiao Zhiyong, a mini version of a successful business is shown.The distinguishing business moralities of the Shanxi businessmen like choosing integrity over profit, keeping promises, being righteous can also be concluded from this book, and further visibly present the kind and virtuous spirits of Confucianism.

Identiferoai:union.ndltd.org:TW/096MCU05045012
Date January 2008
CreatorsYi-Shan Tung, 董昱珊
Contributors作者未提供, 徐亞萍
Source SetsNational Digital Library of Theses and Dissertations in Taiwan
Languagezh-TW
Detected LanguageEnglish
Type學位論文 ; thesis
Format250

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