博士 / 銘傳大學 / 管理研究所博士班 / 96 / Asian travel industry, in terms of outbound travel markets, has been confronting the global accelerating competition in 21st century. Regarding to the outbound travels, the incumbent travel intermediaries (destination tour operators), and the ultimate front-liners of group package tours (GPT) provisions is accordingly essential. In previous studies, the concept of supplier selection is mainly discussed in the organization buying behavior. However, they did not examine the specific issues addressed in the present research. Therefore, the purpose of the study is to integrative the opinions of product managers and tour leaders, and further focus on the travel intermediaries’ evaluation criteria considered in their evaluating process. Assessment dimensions and criteria were collected from 36 senior product managers and 36 tour leaders using critical incident technique (CIT). Additionally, using the analytic network process approach (ANP) to calculate overall weights further integrates the technique for order preference by similarity to ideal solution (TOPSIS) via the insights of host travel agency. Research results objectively enable the Asian travel agencies to evaluate the sustained travel intermediary as well as elaborating the service performance and quality.
| Identifer | oai:union.ndltd.org:TW/096MCU05121003 |
| Creators | Wen-Yu Chen, 陳玟妤 |
| Contributors | Chin-Tsai Lin, Chuan Lee, 林進財, 李 銓 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 109 |
Page generated in 0.0017 seconds