A study of using blue ocean strategy and innovation management in kindergarten / 幼稚園運用藍海策略與創新經營之研究

碩士 / 國立政治大學 / 幼兒教育所 / 96 / The main purpose of this research is to study of relationship of kindergarten principal’s Blue Ocean Strategy senses and innovation management of kindergarten. The research methods used was literature review, questionnaires investigation, and interview. The research instrument was distributed to 600 kindergarten principals in Yilan County, Keelung City, Taipei City, Taipei County, Taoyuan County and 349 valid samples were used in this study.
The data obtained was interpreted using descriptive statistics, t-test, one-way ANOVA, Scheffé posteriori comparison, Pearson’s product-moment correlation, Multiple Regression and SEM model through the use of LISREL 8.71, and content analysis. The conclusions drawn from the study were as follows:
1. The kindergarten principal’s Blue Ocean Strategy sense includes: focusing on big picture, not the number to reconstruct market boundaries;reaching beyond existing demand;overcoming key organizational hurdles ;building execution into strategy.
2. The kindergarten innovation management includes: foresighted and thoughtful, open and diversified, quality and excellent, continuing and improving, charity and tolerance, development and feature.
3. The kindergarten principal’s Blue Ocean Strategy sense “reaching beyond existing demand” rank first and “overcoming key organizational hurdles” rank last.
4. The kindergarten innovation management received a positive outcome and “open and diversified” rank the highest, “development and feature” rank last.
5. The kindergarten principals’ kindergarten size, kindergarten type, age, highest educational degree, year in service has significant difference on kindergarten principal’s Blue Ocean Strategy senses.
6. The kindergarten principals’ kindergarten size, kindergarten type, age, , year in service have significant difference on kindergarten innovation management. But kindergarten principals’ highest educational degree do not have significant difference.
7. Kindergarten principals who got high score on the Blue Ocean Strategy senses were gotten better score in the kindergarten innovation management than low and middle ones, who got middle score on the Blue Ocean Strategy senses, were gotten better score in the kindergarten innovation management than low ones.
8. The Blue Ocean Strategy senses for a kindergarten principal is positively correlated with the kindergarten innovation management.
9. The Blue Ocean Strategy senses for a kindergarten principal could positively predict kindergarten innovation management.
10. The model of the Blue Ocean Strategy senses to kindergarten innovation management for a kindergarten principal is proper.
In the last, based on the research results, the researcher propose some suggestions for “Educational Administrative Agencies” and “principal of kindergartens”, hoping to benefit the of the kindergarten principal preparation systems in the future.

Identiferoai:union.ndltd.org:TW/096NCCU5096011
Date January 2008
Creators李于梅
Contributors陳木金
Source SetsNational Digital Library of Theses and Dissertations in Taiwan
Languagezh-TW
Detected LanguageEnglish
Type學位論文 ; thesis
Format204

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