碩士 / 國立交通大學 / 企業管理碩士學程 / 96 / The PC industry in Taiwan follows the Moore’s law and globalization trend. In such a hyper-competitive era, the publishing of Blue ocean strategy is just like a beacon. It guided corporate to avoid “Red Ocean” and create “Blue Ocean”. However, here comes the question: Is Blue Ocean strategy really better than Red ocean strategy? In order to seek for the answer, this research will take the own-brand PC makers as case study material to dig in below aims:
1. Compare the effectiveness of Red Ocean Strategy vs. Blue Ocean Strategy.
2. Compare the performance of Red Ocean Strategy vs. Blue Ocean Strategy.
3. Categorize the characteristics of companies prefer to use Red Ocean Strategy and those prefer to use Blue Ocean Strategy.
After studying the strategies of market leader and non market leader, the conclusions come out to be:
1. Blue Ocean strategy is often used by start-up business, while Red Ocean Strategy is often used by business that is in the market for a long time.
2. If Blue Ocean Strategy is feasible, it will bring company greater growth rate than Red Ocean Strategy.
3. Market leader tends to use Red Ocean Strategy, while non market leader tends to use Blue Ocean Strategy.
| Identifer | oai:union.ndltd.org:TW/096NCTU5121006 |
| Date | January 2008 |
| Creators | Hui-Chun,Chan, 詹惠珺 |
| Contributors | 唐瓔璋 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 47 |
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