碩士 / 國立嘉義大學 / 行銷與運籌研究所 / 96 / On August 20th, 2007, a 737-800 aircraft of China Airlines was exploded after landing at Naha on the island of Okinawa, Japan. Fortunately, this event did not result in any fatalities. In the past, fatal accidents always receive extended television coverage. Consequently, the general public may perceive that the majority of aviation accidents are not survivable. This study presents a survey of airline passengers’ perceived risks of being involved in various aircraft accidents including hijack, emergency descent, plane fire, and engine failure. A series of multinomial logit models are estimated to identify the factors determining the passengers’ perceived risk likelihood. Statistical comparisons are followed to examine the differences between airline passengers’ perceived survivability and average actual survival rate. In addition, this study applied ordered probit models and before-and-after comparisons to investigate the time length that the passengers focus on cabin safety information and the understanding of the cabin safety information. The results show that the passengers tend to overestimate the survivability by plane fire but underestimate the survivability of hijack, emergency descent, and engine failure.
| Identifer | oai:union.ndltd.org:TW/096NCYU5425004 |
| Creators | Lee, Wei-Ting, 李薇婷 |
| Contributors | Chang, Li-Yen, 張立言 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
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