碩士 / 國立高雄海洋科技大學 / 漁業生產與管理研究所 / 96 / Abstract
This study attempts to investigate the “2007 Milkfish Cultural Festival” hold at Mituo Township, Kaohsiung County in order to realize the visitor’s satisfaction and identification, local resident’s perception toward the impacts of Milkfish Cultural Festival. The questionnaire of visitors survey was carried out in period of the “Milkfish Cultural Festival” on October 13th and 14th as well as resident’s questionnaire surveyed in the aftermath of the festival activity. A total of 286 and 212 copies of questionnaires were colleted for visitor and resident survey, respectively. Several statistical methods were used in this study such as Descriptive analysis, Factor analysis, One-Way ANOVA, Independent- sample t test and Posteriori Comparisons. The results of this study are as follows:
1. Most participants of this festival were female and their marital status was married. The age of visitors was major in “Ages 30-39” this interval. A majority of tourists came from the south Taiwan and visited first time. And the festival information was mostly obtained from their relatives or friends.
2. For the tourism satisfaction on the “Milkfish Cultural Festival” of participants, three factors could be extracted as “content of activity”, “software and hardware facilities of the activity” and “characteristic of fish production”. For the agreement on understandability of local industry for visitors, two factors could be extracted by Factor analysis as “characteristic of fishing village” and “economical level”.
3. Residents interviewee with female and married were mostly. The age of residents was focused on “Ages 30-39” this interval. Most residents were support and approval continues to carry out Milkfish Cultural Festival very much.
4. Resident’s perception toward Milkfish Cultural Festival positive impacts have three factors could be extracted as “social economy”, “local development” and “social culture”. Negative impact have two factors could be extracted as “living environment” and “public security”.
Moreover, this study tried to interview government authority, operators, culturists and fishermen for their views on festival activity and indicated that they supported to hold this festival continuously. However, this program should innovate more actions, strengthen advertisement and provide more financial subsidies in order to promote the activity quality.
| Identifer | oai:union.ndltd.org:TW/096NKIM8451002 |
| Date | January 2008 |
| Creators | Zi-Rong Fu, 傅姿蓉 |
| Contributors | Yih-Yia Liao, 廖翊雅 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 162 |
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