碩士 / 國立高雄海洋科技大學 / 漁業生產與管理研究所 / 96 / This study was aimed to realize the tourists’ motivation and satisfaction for tourism seafood markets in Taiwan.
From January to February in 2008, the tourists’ data were collected by convenience sampling at Bisha, Wuchi and Ketzliau tourism seafood markets. A total of 496 questionnaires were passed out and retrieved 483 effective copies which reached 97% in the valid rate. The data were analyzed by using the descriptive statistics, t-test, one-way ANOVA, factor analysis, Pearson correlation, importance-performance analysis (IPA) and SWOT analysis for tourist's motivation, satisfaction and importance among above three tourism seafood markets.Based on the statistical analysis, the results were shown as follows:
1. Tourist motivations for three markets are significantly different based on the tourist's personal information (including tourist’s characteristics).
2. Three markets are significance connections between tourist motivation and importance.
3. Three markets have significant correlation between tourist motivation and travel satisfaction.
4. Tourist's personal information of Wuchi tourism seafood market has significantly negative influence on the overall satisfaction.
5. Tourist motivations of three markets have significantly negative influence on the overall satisfaction.
6. The main motivation of three markets are ‘to buy fresh fish products’ and ‘to taste fresh delicious seafood’. And ‘convenience of parking’, ‘the hygiene of tourism seafood markets’ and ‘to maintain cleaning of sanitary’ are the most important concern of tourists for three markets. The most satisfaction is ‘convenience of parking’ for three markets.
| Identifer | oai:union.ndltd.org:TW/096NKIM8451006 |
| Date | January 2008 |
| Creators | Ya-Ying Chi, 紀雅音 |
| Contributors | Kun-Long Lin, 林坤龍 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 136 |
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