碩士 / 國立高雄第一科技大學 / 風險管理與保險所 / 96 / This research explored the relationship between tourism risk perception and tourism consumption decision. We also applied multinomial logistic regression to analyze the effects of both tourism risk perception and population to destination active and passive participants from all travel insurers. By factor analysis, four dimensions of tourism risk perceptions were developed, “The traffic safety and medical system,” “The safety of hotel and fleeing system,” “The exploration before taking off and danger prevention,” and “The natural and man-made calamities and accidental precautions.” Three other dimensions of tourism consumption decision were also developed, “A curious, dynamic, healthy, and nostalgic tour,” “An adventurous and modern tour,” and “A leisure and relaxing tour.” By self-organizing map network (SOM) clustering analysis, two groups of tourism risk perceptions were developed, “The tourists who pay attention to the overall tour and uncontrollable factors,” and “The tourists who pay attention to individuality and controllable factors.” Results showed that there were significant differences among partial population characters in tourism risk perception as well as tourism consumption decision. In addition, by canonical correlation analysis, the research found the higher tourism risk perception the people had, the more active the people were in tourism consumption decision. Finally, the multinomial logistic regression showed that both tourism risk perception and partial population characteristics would be the key factors of choosing between active travel insurance and passive travel insurance.
| Identifer | oai:union.ndltd.org:TW/096NKIT5218007 |
| Date | January 2008 |
| Creators | Chen-hua Yao, 姚振華 |
| Contributors | Pai-lung Chou, 周百隆 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 73 |
Page generated in 0.0133 seconds