Partnership selection Criteria for Strategic Alliances: An Empirical Study on Container Shipping Industry / 海運業定期貨櫃航商策略聯盟夥伴選擇標準之研究

碩士 / 國立高雄第一科技大學 / 運籌管理所 / 96 / With the sharp changes of external trade environment and globalization trend, cooperation mechanism between enterprises is frequent studied by academicians. Particularly, modern enterprises are much more interested in increasing their competitiveness by forming a strategic alliance relationship with their potential partners. However, how to choose a correct strategic alliance partner could finally influence the successfulness of an alliance. In the liner shipping industry, most carriers intend to increase their competitive advantages by joining a strategic alliance.
The main purpose of this thesis is to find which criteria should liner container shipping industries consider and the importance of these partnership selection criteria. This thesis has investigated the current development of liner containter shipping industries and the partner selection criteria by firstly reviewing academic literatures, and following by sending several field surveys to liner shipping professionals in Taiwan.The partner selection criteria for a 7 point Liker scale questionnaire are obtained by using data triangulation method. This research has summarized the shipping professionals’ opinions from questionnaire surveys and applied descriptive statistics method to analyze the importance of carriers’ partner selection criteria. Finally, suggestions are made based on the result findings, and these suggestions may used as a reference for any stakeholder who wants to form strategic alliances with ocean container carriers.

Identiferoai:union.ndltd.org:TW/096NKIT5682040
Date January 2008
CreatorsLu-ying Chen, 陳律穎
ContributorsTaih-Cheng Lirn, 林泰誠
Source SetsNational Digital Library of Theses and Dissertations in Taiwan
Languagezh-TW
Detected LanguageEnglish
Type學位論文 ; thesis
Format85

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