碩士 / 國立澎湖科技大學 / 服務業經營管理研究所 / 96 / Various items in the development of Penghu tourism belong to leisure
fisheries, which are often stretched from conventional fishing methods. In recent years, the most popular and fast-developed is the recreational experience on offshore platforms. This is a kind of leisure fishery evolving from cage aquaculture, which becomes a comprehensive leisure entertainment including cobia feeding, catering, water activities, and oceanic scenery. This research
probes into the current status regarding the development of
offshore platform in Penghu County, recreational experiences of
tourists who participate in activities on offshore platforms,
service quality and satisfaction, as well as to examine whether
the experience attribute and satisfaction will conform to Sweet Spot Theory of Experience Economy Model. From August to September of 2007, three major service providers were chosen, and a total number of 628 questionnaires were sent to their visitors. 511 copies of questionnaires were retrieved and the valid retrieval ratio was 81.37%. According to the statistic analysis, Penghu tourists are mainly categorized as the young, the single, and students without income. Per characteristics of tourists except the marriage status, perception and satisfaction towards the service quality on offshore platforms do not significantly differ; tourists have higher appreciation for spirit of service and expertise
of the staff. Tourists’ leisure motivation can form two dimensions as Intrinsic Motivation and Extrinsic Motivation, but
their different motivations do not significantly vary the
perception of service quality. Although four different dimensions
of recreational experience (Entertainment Experience, Education Experience, Escapist Experience, and Esthetic Experience) have positive correlations with the perception and satisfaction of the service quality, yet Escapist Experience, as a regression coefficient, does not reach a significant correlation after being examined by Multiple Linear Regression Analysis. This may verify that four-dimension model of Experience Economy is not suitable to the recreational experience on offshore platforms, and Sweet Spot Theory is not always tenable.
| Identifer | oai:union.ndltd.org:TW/096NPHT8823009 |
| Date | January 2008 |
| Creators | Teng-tsai Tsai, 蔡燈財 |
| Contributors | Mou-jane Lee, Ying-wei Wang, 李謀監, 王瑩偉 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 93 |
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