碩士 / 國立澎湖科技大學 / 海洋創意產業研究所 / 96 / Penghu contains large amount of ocean resources and wonderful views, by having these natural resources, Penghu is able to take the advantage to develop further upon its tourism industry. Tourism industry is based on providing service and by contacting with customers to fully satisfy customer needs of goods or services. Works are done by personnel workforces, problems are solved by
man’s idea and the idea actually is converted into a tangible innovative behaviour. This is how a motivated man to help a business to survive in a high complexity industry. Therefore, understanding of marine tourism industry in terms of personality traits, work motivation, innovative behavior will be able to bring a great support to the industry.
The study has chosen different types of marine tourism business as studied targets, where accommodation, hospitality and retail industries have been selected. Questionnaire sample of 250 has been handed out, 86% of samples was approved and 215 effective samples has been collected for further use. At the last of the study, SPSS 10.0 was used to evaluate the following terms, descriptive analysis, reliabiligy analysis, t test, single factor and variance analysis, relation analysis and multiple regression analysis. Results have found that the differences in personal background (gender, age, marriage, service years, post, department working for, education and
occupation), personality traits, work motivation, innovative behavior all varies from background of a person. Particularly for personality traits and innovative behavior which is likely to affect a person’s personality in positive and negative ways. Of openness to experience being considered as a positive effect which is
the most important factor to employee's innovative behavior. Intrinsic work motivation also has positive effect to personality, the higher the intrinsic work motivation of a person, the more likely to generate innovative behavior. Extrinsic work motivation has partial effect to personality, the rate return in extrinsic work motivation has positive effect to person’s innovative behavior.
Additionally, personality traits affects personality in both positive and negative ways. Conscientiousness in the aspect of personality traits is the most important factor to positive personality effect in intrinsic work motivation.Extraversion in
the aspect of personality traits becomes the most important factor to negative personality effect in extrinsic work motivation.Intrinsic work motivation has intermediary effect between personality traits and innovative beharior.Extrinsic work motivation has partial intermediary effect between personality traits and innovative beharior.
| Identifer | oai:union.ndltd.org:TW/096NPHT8833004 |
| Date | January 2008 |
| Creators | Wu, Ming-Chung, 吳明忠 |
| Contributors | Chen, Su-Chang, 陳甦彰 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 110 |
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