碩士 / 國立屏東科技大學 / 企業管理系所 / 96 / Blue Ocean Strategy has been paying much attention recently. Since innovative science and technology made suppliers develop numerous products and services, it resulted in most correlative industries developed. Even some of those have exceeded the customer’s demand (Richard & Robert, 1995), and became the inundant phenomenon of commercialization, which made the war of cost increased seriously but the profit declined gradually. To avoid sinking into keen competition, Business only has to break the industry situation of exchange relationship between the cost and value (Kim and Mauborgne, 2005).
After the blue ocean strategy was announced by Kim and Mauborgne, every domain is zealous to research how the blue ocean is in its industry. Unfortunately, these researches rarely adopt the strategy procedure form the book to completely imitate and analyze. These almost specialized in drawing up strategy draft and using four strategy schemes to adjust the value curve, even using the concept of strategy gateway to discuss and comment. Except the most variables from industry situation, every industry not all faces the problems from the customer or cost dimension, so it’s hard to conclude a common step on the method to execute the blue ocean strategy.
The great contribution of Game theory is to help people find the core of question and supply the strategy model to solve the competition problem (Kreps, D. M., 1990). Besides, the blue ocean strategy uses four strategy schemes to know how the business should stride forward the blue ocean.
According to this similar strategy purposes, this rearch will adapt case study to analyze what the competition strategy that adapted by the business having blue specialities is and develop a confirmation model of game theory to conclude different kind of cases efficiently, making the blue ocean strategy apply widely and simply. Based on three different industry cases, this research will develop six different game models to prove the realistic situation. The period of case will discriminate two types, long-term and short-term. Then, this rearch will build the game model according to the information which every case released and expect to supply the common step of strategy analysis.
| Identifer | oai:union.ndltd.org:TW/096NPUS5121022 |
| Date | January 2008 |
| Creators | Chou-Kai Hsueh, 薛州凱 |
| Contributors | Kung-Hsiung Chang, 張宮熊 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 162 |
Page generated in 0.0143 seconds