碩士 / 國立屏東科技大學 / 農企業管理系所 / 96 / Product innovation focuses on customer strategic logic, and it will be helpful to eagerly anticipating the development of relationship marketing and implements the customer knowledge management. Additionally, both customer knowledge and relationship marketing are important intellectual capital.
This research from Farmers’(Fishermens’) Associations and in farmer(fisherman) or customer’s influence, it discuss Farmers’(Fishermens’) Associations want to gain and accumulate intellectual capital of Farmers’(Fishermens’) which is effectively rely on implementing relationship marketing and knowledge management. This research based on the examples of Farmers’ Associations and Fishermens’ Associations in southern Taiwan－Tainan, Kaohsiung and Pingtung, altogether are 97 Farmers’ Associations and Fishermens’ Associations, by the supply and sales department, the promotion department and the counselling department as the mainly department. After the questionnaire way to collection research sample material, uses the statistical software to carry on the results analysis. Different Farmers’ Associations and Fishermens’ Associations, Staff population and recently year turnover have significantly difference in the product innovation approval ; Different Farmers’ Associations and Fishermens’ Associations has significantly difference in the relationship marketing approval ; Different Farmers’ Associations and Fishermens’ Associations, Staff population and recently year turnover have significantly difference in the customer knowledge management approval ; Different Farmers’ Associations and Fishermens’ Associations has significantly difference in the intellectual capital approval.Product innovation significantly positive effect relationship marketing, customer knowledge management and intellectual capital ; relationship marketing significantly positive effect customer knowledge management ; customer knowledge management significantly positive effect intellectual capital. Furthermore, customer knowledge management have mediated effects between relationship marketing and intellectual capital.
| Identifer | oai:union.ndltd.org:TW/096NPUS5688008 |
| Date | January 2007 |
| Creators | Yen I-Fan, 顏逸帆 |
| Contributors | Lin Yeong-Shenn, 林永順 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 99 |
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