博士 / 國立中山大學 / 大陸研究所 / 96 / This research is based on marketing theory by utilizing content analysis. By the indepth interview and questionnaire in two dimensions of international hostel managers and dwellers in cross straits, using qualitied and quantified statistical tools, trying to comprehend the tendency of development of international youth hostels and predicting the future developments and directions.
Besides, the measured standard of quality service and 8P of marketing mix examine nowadays managing situations of international youth hostels between cross straits, trying to find the diverseness of development as the basis of a comparision of cross straits, building informational cross-platform to reach bright future. The results of this research are not only beneficial to the managers of international youth hostels in Taiwan to understand the lack of management skills in developing international hostels in China, but helpful to investors from Taiwan.
Furthermore, by analyzing the data of this research, the future development and service of the international youth hostels between cross straits pursue for high-quality management strategy. Facing to the economic hotels put premium on the competitive advantages of service quality, it is bound to improve the service quality. And by the pricing strategy, all the managers of international youth hostels of cross straits desire to attract customers by low pricing. This research provides those managers in the budding stage industries, and developes directions to achieve the vision of international hostels between cross straits.
| Identifer | oai:union.ndltd.org:TW/096NSYS5025016 |
| Date | January 2008 |
| Creators | Yung-pin Chen, 陳永賓 |
| Contributors | Teh-chang Lin, 林德昌 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 219 |
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