碩士 / 國立中山大學 / 高階經營碩士班 / 96 / Abstract
The economic boost in the 1980s gave the ornamental fish industry a great opportunity to expand. However, in the 1990s Taiwan experienced a backlash in its local economy and stock market. The supply in the ornamental fish market was greater than the demand, and some importers started fish exporting businesses. Within only a few decades, Taiwan has become one of the major exporting countries of ornamental fish.
Taiwan has long been reputed as the Kingdom of Cultivation. The cost for Taiwan fish farmers to raise food fish is higher than it is for fish farmers in other southeastern Asian locations. Taiwan has advanced technologies, but is losing ground in the market. Facing the challenges posed by globalization, ornamental fish is one of the few fish industries in which Taiwan has its niche. The research motivation is to find out how Taiwan can maintain its competitiveness in the global arena.
Few websites, databases or research institutes provide a comprehensive introduction or analysis of the international competitiveness of ornamental fish industry. The information in open source is limited, fragmented and incoherent. In light of this situation, the research expects to systematically analyze Taiwan''s and the global ornamental fish industries, and to determine the factors necessary for achieving success.
Based on literature reviews, the research analyzes the major import and export countries of ornamental fish, and the information concerning Taiwan''s ornamental fish industry. Key success factors of the industry include: (1) flight routes and shipment fare, (2) species of fish, (3) prices, (4) cultivation technology and quality, (5) the logistics management capability of exporters, (6) marketing, (7) service, and (8) government policies.
Based on the key success factors, the research reaches a conclusion, and provides suggestions for government, exporters, and fish farms. It is expected that the ornamental fish industry in Taiwan will upgrade its international competitiveness.
Keywords：Ornamental Fish Industry, Key Success Factors, International Competitiveness
| Identifer | oai:union.ndltd.org:TW/096NSYS5457028 |
| Date | January 2008 |
| Creators | Mei-ju Ou, 歐梅如 |
| Contributors | Cher-Min Fong, 方至民 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 156 |
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