Positioning and Competitive Strategies in Mainland China: A Case Study of Hon Hai Precision Corporation / 中國佈局:鴻海集團之個案分析

碩士 / 國立清華大學 / 科技管理研究所 / 96 / Hon Hai Precision Corporation was founded in 1974 and was the first one in Taiwan invested China for factories establish around 1988.Hon Hai has become the leading ODM/OEM supplier of IT gears for super brand names such as IBM, Apple, Sony, and Nokia, with strategic manufacturing operations in China. During 20 years, Hon Hai aggressively invested Mainland China and currently owned 16 manufacturing locations. Moreover, it has become the world’s number one Electric Manufacturing Service(EMS) provider.
The research object is focusing on Hon Hai Precision Corporation which established the companies in Mainland China over 20 years , and discussing for how impact to its competition depending on the action of value changing, management strategy, strategy of global perspective. This study adopts single case study method to analyze Hon Hai’s strategic process in China and the outcome is as following:
1. Hon Hai changes its strategy of Mainland China according the environment and the role of strategy of Mainland China is getting more important.
2. Hon Hai sets up the strategy of Mainland China in order to buttress its core competence and competition.
3. The experience of operation in Mainland China will promote the competitive capability of Hon Hai.
4. The management strategy of Mainland China will be related to global perspective to Hon Hai.
5. The better Hon Hai plotted the strategy of global perspective, the higher it can get the opportunity of innovated nationalization.
Overall, we induced the results of this research are as follows:
1.After investing Mainland China, choosing the fitting entry strategy and well done the resource and capability of their-self, the corporate performance of the Taiwan firms are better than the others.
2.The development of industrial network is influenced by the location. When Taiwan firms developing industrial network in Mainland China, they could base on the original network of Taiwan, then developing suit local business environment industrial network step by step, by the way, the corporate performance of the firms will become better

Identiferoai:union.ndltd.org:TW/096NTHU5230010
Date January 2008
CreatorsHui-Ju Chang, 張惠茹
ContributorsShih-Chang Hung, 洪世章
Source SetsNational Digital Library of Theses and Dissertations in Taiwan
Languagezh-TW
Detected LanguageEnglish
Type學位論文 ; thesis
Format77

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