碩士 / 國立臺灣師範大學 / 體育學系在職進修碩士班 / 96 / This study aims to investigate the status quo of the tourism attractiveness, recreational satisfaction, and economic benefit of Penghu Firework Festival, and analyze the relations among them. A total of 500 tourists who attended Penghu Firework Festival are surveyed with “Questionnaire on the Tourism Benefit of Penghu Firework Festival,” prepared by the advisee. The acquired data are then subject to statistical analysis with descriptive analysis, one-way ANOVA and canonical correlation. The results are as follows:
1. The five features of Penghu Firework Festival with the highest tourism attractiveness are, in descending order, as follows: “the firework show is suitable for all friends and family members to enjoy together,” “it makes me feel relieved and alleviates my tension,” “it enhances the emotional communication of people attending together,” “the theme of the festival is special,” and “the festival is free.”
2. The five features of Penghu Firework Festival with the highest recreational satisfaction are, in descending order, as follows: “the aroma of the ocean,” “the air quality of the environment,” “the view of the firework show,” “the firework itself,” and “the plan of the environment.”
3. In terms of tourism satisfaction, there are significant differences in “main purposes,” “length of staying,” “educational background,” “occupation,” and “residential location.” As for recreational satisfaction, there are significant differences in “main purposes,” “occupation,” and “residential location.”
4. Three canonical correlations between tourism satisfaction and recreational satisfaction are significant.
5. It is estimated that the recreation benefit brought in by each tourist is NTD 791, and the total economic benefit is NTD 60.11 million.
Based on the findings above, it is suggested the authorities concerned plan a full travel package for Penghu Firework Festival. The design of the show should befit the needs of the tourists, and there should be innovative overall plan of the festival to make the tourists experience the various local cultures of Penghu. Local recreational resources should be integrated, and a mode of management should be built to ensure sustainable development. For further studies, the accompanying travel itinerary can be researched, and in-depth interviews can be conducted with related government staff, travel agencies, and local residents, so to broaden the research scope on this issue.
| Identifer | oai:union.ndltd.org:TW/096NTNU5567072 |
| Date | January 2008 |
| Creators | 薛彥清 |
| Contributors | Shao-His CHANG, 張少熙 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 118 |
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