碩士 / 國立臺灣海洋大學 / 航運管理學系 / 96 / In recent years, the competition in the shipping industry is more intense than decades. In order to keep and expand the market share as well as to prevent the excess supply in shipping market, the liner shipping companies joint strategic alliances.
The issues of selection strategic alliance partners in liner shipping have been published in many research or papers. But all these papers were focus on the results of strategic alliance and criterion of partner choice. However, there is a few references discussing about the method of how to select the right partners in advance. This study used the Fuzzy-AHP method to construct a model of partners selection .And we took Yang-Ming Line as an case, to discuss what the most important criterion while liner shipping select strategic alliance partners as well as which companies are the best choice plan. Using the Fuzzy-AHP, we can consider several different evaluation criteria simultaneously in making decisions. By means of this study to help liner shipping deal with alliance partners choice problem under uncertain conditions by applying fuzzy theory. It makes decision process reasonable and practical.
Empirical results show that prior choice partner companies are K Line, HANJIN and COSCO, it is the last solution consistency with Yang-Ming Line’s decision. This also shows the method developed in this study enables the liner shipping company to gain an insight into alliance partners choice problem.
| Identifer | oai:union.ndltd.org:TW/096NTOU5301015 |
| Date | January 2008 |
| Creators | Shan-Min Chen, 陳善民 |
| Contributors | An-Shuen Nir, 倪安順 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 129 |
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