碩士 / 國立臺東大學 / 進修部休閒事業管理組碩(夜間） / 96 / The study consists of three stages. The first stage defined the scope of the ecological tourism study, researched regulations both in Taiwan and abroad, identified brand names recognition and strategies, studied the influences of eco-friendly consumptions, and outlined standards and certifications for the coastal native communities. In the second stage, we developed the first draft to include the natural resources and local cultures inherent in the coastal communities. The third stage focused on interviewing local characters and further researching innate characteristics relating to the study. The efforts included seven comprehensive interviews, six focus meetings, and ten local visitations. The knowledge we obtained allowed us to modify the original draft and finalize the standards, regulations, and certifications to facilitate ecological tourism. The study include five targets and one set of self evaluation methods:
I. Imperative certification targets and indicators.
A. Twelve basic principles.
B. Two declarations for future society developments.
C. Ten society cultures recognitions.
II. Brand name marketing and certification indicators.
A. Thirteen brand name marketing strategies.
B. Eight differentiation strategies.
III. Operation rules and indicators.
A. Four tourism business operation and management plans.
B. All activities standards.
C. Responsible marketing.
D. Customer satisfactions.
IV. Coastal condition readiness indicators.
A. Five measures for sustainable environment.
B. Three provisions for guidance supply.
C. Seven managerial demands on community conservation.
D. Operating procedure for infrastructure.
V. Communities readiness indicators.
A. Six standards for local participants.
B. Two cultural respectful conducts.
C. Fairness and justice.
VI. Self Evaluation methods
| Identifer | oai:union.ndltd.org:TW/096NTTU5675003 |
| Date | January 2008 |
| Creators | Yuan,shi-wei, 顏士為 |
| Contributors | Kao, Ming-Rea, 高明瑞,蔡西銘 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 152 |
Page generated in 0.0124 seconds