碩士 / 國立臺灣科技大學 / 管理研究所 / 96 / Since 1990, in order to diverse the investment of Taiwanese enterprises in China, Taiwan government proposed the "Southing Policy" to encourage enterprises to invest and set up factories in Southeast Asia. The purpose of this policy is to curb the over investment reliance on China market of Taiwanese enterprises. In addition to the security issue across Taiwan Strait, issues derived from politics also increase the complexity of China investment environment which causes enterprises must think twice before they act. The case company in this study realized the importance of the overseas investment, and successfully set up factory in Indonesia in its early business stage. The purpose of this study is to discuss the investment strategy in Indonesia of a curtain company.
This study is based on the result of studying relevant literature and also supported with in-depth interviews to conduct various analyses. In the internal strength/weakness analysis, by using the interview result of value chain analysis to further analyze the advantages and disadvantages of the case company in the main business processes and supportive processes. In the external opportunity/threat analysis, by using the interview result of Five Force Analysis to further discuss the industry competitiveness situation of the case company. Moreover, to explore the opportunities and threats of the case company faces after applying the result from macro environmental analysis.
In addition to the conclusions from the SWOT analysis, also based on the strategic planning of TWOS to propose business strategy recommendations. The conclusions and recommendations of this study can be a reference of the other companies to Indonesia or other potential locations overseas investment.
| Identifer | oai:union.ndltd.org:TW/096NTUS5457026 |
| Date | January 2008 |
| Creators | Sen-Hsu Yang, 楊森旭 |
| Contributors | Day-Yang Liu, 劉代洋 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 71 |
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