碩士 / 靜宜大學 / 管理碩士在職專班 / 96 / The face of globalization increasing competition and Taiwan''s investment environment has changed, making the competitiveness of enterprises falling increasingly. At this global situation, Taiwanese firms invest abroad one by one to reduce cost and increase competitiveness, and therefore makes a while wave of Taiwan''s enterprises investing foreign. And China opening up attracts many multinational companies to invest and set up factories, not only traditional small and medium enterprises come to mainland to seek new opportunities, but also large enterprises and listed companies have also stationed on mainland, as the important positions for corporation globalization layout.
The ultimate goal of overseas investment is to meet customer demand and expand enterprise territory to access the largest profits. And the main considerations, is how to run assets advantage of corporation and to obtain lower transaction costs, and the re-allocate internal resources to get efficiency. About external, is to create a better competitiveness by leverage location advantages of overseas. And Taiwan merchants will have different considerations on location chosen depending on their own different industries, the timing and the export ratio of products. Therefore, Taiwanese investing in the mainland is different from the previous multi-national enterprises thinking, focusing on investment in the market size, growth rate and development level, but considering the enhanced efficiency as a location chosen, then doing overseas sales.
This research is to focus on export-oriented of Taiwan-funded enterprises directly investing overseas, its consideration of location chosen, and doing case study to the world''s largest CD, DVD disc manufacturers, using data collection and interviews to sum up the entire layout of global manufacturers, geographical advantages of judgment and decision-making factors of location chosen. Geographical advantages influence firms'' competitiveness, the assessment factors include the cost of land, labor quality and stability, the conditions of obtaining capital, infrastructure integrity or not, the extent of tax concessions. In addition, the integrity of relevant industries, supply chain support degree are the factors influencing zone advantage. Of course, each industry''s reliance degree on individual factors is different with different industries characteristics. The decision-making of investment location chosen should be considered (1) operation and production costs factors (2) customer service and demand factors (3) industry cluster factors (4) local government strategy and business strategy factors.
Through location advantages and location chosen can know how to consider the location for export-oriented enterprises setting up factories overseas, that is from the nearby international port of geographical environment to achieve export products timeliness, to the local government whose investment policies can immediately solve setting up factories related problems. And leverage local industry value chain, to improve international competitiveness, and enhance their profits.
| Identifer | oai:union.ndltd.org:TW/096PU005026020 |
| Date | January 1900 |
| Creators | Chi-Wei Pong, 彭祺煒 |
| Contributors | Ming-Chang Huang, Ph. D., 黃銘章 博士 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 66 |
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