碩士 / 樹德科技大學 / 應用設計研究所 / 96 / Using the concept and spirit of the country defence and combine the training activities and friendship of the friendly countries for the main design idea. Research on the image of friendly relations promotion of the navy. 「Midshipmen cruising」 and 「training squadron」is the main purpose of the study. In quest of the element of visual image of principle and put into the concept of the brand design. To show the image more energy and vivid for helping the new detachment build.
This study used the new concept of visual communication to show the characteristic of midshipmen cruising and improve the image of navy. The content includes both marketing idea and brands build.
Midshipmen cruising and training squadron is uniqueness and missioned. It is not only to show the power of the country defence and also a channel to recruit young men to get into the navy.
| Identifer | oai:union.ndltd.org:TW/096STU00619018 |
| Date | January 2008 |
| Creators | Kuan-Chou Su, 蘇冠州 |
| Contributors | Hsiao-Ming Chen, 陳孝銘 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 85 |
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