碩士 / 亞洲大學 / 休閒與遊憩管理學系碩士班 / 96 / Abstract
Sun Moon Lake is the island’s largest lake in Taiwan ,and one of the domestic top ten tourist’s spots wide a with variety of recreation functions. There are different ways to provide service information in order to enable tourist’s to travel smoothly. However until now, no explanation media can totally meet tourist’s to travel information need Among those medias “guide explanation” not only convey message but also play a communication bridge between nature and management unit, leading tourists to nature directly. A boost to “yacht guided tour explanation ” service of Sum Moon Lake not only introduce views of sum Moon Lake to tourist’s, but directly interact with tourist’s , understand tourists needs, provide tourist’s with intellectural and emotional travel environment.
The purpose of this research : understand the importance of Sum Moon Lake yacht guided tour explanation service , the satisfaction of yacht guided ‘tour explanation service and the influence of tourist’s behavior after purchase . We take tourist’s of yachts as respondents , trying to probe into the relation among the cognition of “ the importance of yacht guided ‘tour explanation” , “the satisfaction of explanation service quality ” and “ tourist’s behavior ” after tourist’s of yachts accepting explanation service.
The results of the research discover that different background tourist’s view toward “ the importance of yacht guided tour explanation does not show difference . The most yacht tourist’s come from the northern part of Taiwan , and tourists from the middle part of Taiwan have the highest rate to revisit and take yachts ; The officers , civic servants , and teacher have the highest average consumption capacity and the students have the lowest . About the importance of yacht guided ‘tour explanation , over 60% tourists consider the material of explanation . About service quality satisfaction , tourists are more satisfied with narrator’s “ service attitude ” than “explanation material and tourists show generally low satisfaction about the importance of “ agricultural product and specialty ” explanation and narrator’s explanation . The influences on tourists behavior after explanation list below : the female are more apt to increase spending than the male ; Tourists from the northern and middle part of Taiwan have the higher willing to spend money than the other parts of Taiwan ; The officers , civic servants , and teachers have the higher rate to increase spending than the anther occupations . The research shows that yacht guided ‘tour explanation has positive influence power on tourists view towards the importance of explanation service , tourists services quality satisfaction ,and tourists after-purchase behavior.
| Identifer | oai:union.ndltd.org:TW/096THMU4742003 |
| Date | January 2008 |
| Creators | Chen Jian Hong, 陳健宏 |
| Contributors | 林銘昌 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 98 |
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