碩士 / 雲林科技大學 / 休閒運動研究所碩士班 / 96 / This study assessed the behavioral model of forest recreation area using latent variables of recreational experiences, recreational involvement, satisfaction, and after-travel behavior, travel characteristics, and elemental data of tourists at Sun-Link-Sea forest recreation area. The questionnaire survey was performed from 15 to 22 April, 18 to 30 July, 10 to 19 October 2007, and 9 to 12 February, 2008. Respondents were sampled via a systematic sampling method (1 tourist out of every 20 was sampled) between 0900 and 1700 hours at exits areas while they were leaving. A total of 893 questionnaires were handed out, with 111 tourists refusing to participate and 17 questionnaires being incomplete and thereby invalid, leaving a total of 795 valid questionnaires. Descriptive statistics of socio-demographic and travel characteristics were analyzed using SPSS 12.0. The confirmatory factor analysis and structural equation model analysis were analyzed using LISREL 8.70 for windows. All parameters were estimated by maximum likelihood method. Mainly descriptive findings were as follows: 54.5% were male；51.3% were married；34.3% aged from 21 to 30 years old；61.4% were college educated；18.6% were students；36.7% lived in the center of Taiwan；and 36.3% had monthly incomes of NT $20,000 to 40,000. Empirical results indicated that recreational experiences significantly affected the satisfaction directly and affected the after-travel behavior indirectly. Recreational experiences significantly affected the after-travel behavior directly. Leisure involvement significantly affected the satisfaction directly and affected the after-travel behavior indirectly. Satisfaction significantly affected the after-travel behavior directly.
| Identifer | oai:union.ndltd.org:TW/096YUNT5571033 |
| Date | January 2008 |
| Creators | Tai-Hsuan Tsou, 鄒代萱 |
| Contributors | Tsung- Hung LEE, 李宗鴻 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 96 |
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