Relationship between Motives of Configuration and Decision-making in Taiwanese Trading Companies-Empirical Study on Taiwan’s Focus Ten Export Countries / 台灣貿易商海外佈局動機與投資決策關係之研究-以台灣十大重點拓銷市場為研究對象

碩士 / 中原大學 / 企業管理研究所 / 97 / Abstract
Taiwan’s economy is mainly depends on international trade export within the excellent geographic location and terms of trade. Furthermore, Taiwanese trading company positive arrangement in the configuration of the worldwide market which the product and service are known around the world. However, with global financial tsunami in 2008, international trade are decreased substantially and caused traders to face increasingly stressful financial challenges. Additionally, In the minor-profit generation caused by global competition, Taiwanese trading company face production advantages losing and low profit challenge. Consequently, this study will focus on the correlation between motives of configuration and trade environments. It is also a probe into the differences among motives of these configurations, how the trade environments affect them and what the trade risks are in Taiwan’s focused ten export countries.
Taiwan’s focus ten export countries, such as Japan, Korea, India, Vietnam, Indonesia, Russia, Brazil, Malaysia, Turkey and Spain are taken as research case. This research utilized questionnaires to those members of Importers and Exporters Association of Taipei, which set up configuration in these countries. With literature review and international institutions, there are four dimensions: trade liberalization, trade facilitation, trade difficulty and trade risk, and then into fifteen indexes. Furthermore, Statistics is adopted to analyze the correlation between the motivation of configuration and decision-making in Taiwanese trading companies, and doing more evaluation to Taiwan’s focus ten export countries’ entire trade environment and risks by trade liberalization, trade facilitation, trade difficulty and trade risk.
This research shows as follows:
1. The motivations of configuration don’t effect the select of trade area by traders. The main considerations are the contry’s trade environment and the trade risks.
2. When traders set up the oversea configuation, except the assessments of “the degree of credit verificaiton information“and “the treatment of foreign enterprises would effect the valuation of trade areas, the rest would not.
3. In trade environment, there is corelation between trade liberalization and trade facilitation; In trade risk, there is corelation between trade difficulty and trade risk. Also, in trade environment and trade risk, each dimension is related. Therefore, to traders, the trade environment and trade risk of each trade area would affect the evaluation of each trade areas.
4. Traders reckon in the evaluation of the trade environment, dominant markets are higher than emerging markets. And in the evaluation of trade risk, dominant markets are lower than emerging markets.

Identiferoai:union.ndltd.org:TW/097CYCU5457040
Date January 2009
CreatorsChia-Jung Chang, 張嘉容
ContributorsHorng-Dee Leu, 呂鴻德
Source SetsNational Digital Library of Theses and Dissertations in Taiwan
Languagezh-TW
Detected LanguageEnglish
Type學位論文 ; thesis
Format85

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