碩士 / 輔仁大學 / 餐旅管理學系碩士班 / 97 / The purpose of this research was to explore the tourist’ s information search, tourism destination image and satisfaction of North Coast and Guanyinshan National Scenic Area tourists. The total of 374 valid questionnaires was returned. An analysis of the data revealed: 1. Different gender, occupation, education, incomes, and habitation were significant difference on tourist’ s information search; 2. Different age, education, and habitation were significant difference on tourism destination image; 3. Tourist’ s information search was positively related to tourism destination image; 4. Tourist’ s information search was positively related to tourist’s satisfaction; 5. Tourism destination image had significant positively effect on tourist’ s satisfaction; 6. Comparison between expectation and satisfaction, expectation were greater than satisfaction. Finally, the IPA analysis showed that the natural environment resources would be priorities needed to be improved.
| Identifer | oai:union.ndltd.org:TW/097FJU00720006 |
| Date | January 2009 |
| Creators | Chia-Ling Chou, 周珈伶 |
| Contributors | Yuan-Huei Wang, 王媛慧 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 90 |
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