碩士 / 輔仁大學 / 餐旅管理學系碩士班 / 97 / Film tourism is a growing phenomenon worldwide. In 2008, the movie “Cape No.7” creates the box-office success at the box office, also causes domestic film tourism great mass fervor. Therefore, this research investigates the relation among the movie “Cape No.7” of movie-watching motivation, destination image, travel motivation and post-travel behaviors for domestic film tourists and aims interference effects which are relate to destination image and travel motivation for empathy.
The questionnaire survey method was used to collect data through convenience sampling. Object of study are mainly the tourists which watched the movie “Cape No. 7” after and visited actually the filming spots. The research sends out 320 questionnaires, retrieve 293, with a response rate of 92%. This research confirms the results are: (1) domestic film tourists are mostly women, age take 20 years old below as most, the occupation mostly for the studentship, educational background for the majority of university, a monthly income of NT 10,000 or less；(2)the relation among movie-watching motivation, destination image, travel motivation and post-travel behaviors, film tourism has significant positive effect on destination image, destination image has significant positive effect on travel motivation, travel motivation has significant positive effect on post-travel behaviors, showing movies are able to enhance the destination image of the scenic place in the movie, the destination images were formed could improve the travel motivation which tourists go to the scenic place in the movie by movies, and the satisfaction of post-travel behaviors and the willingness of recommendatory revisit are more high；(3) The empathy has the interference effect, indicated that travel motivation which film tourists go to the scenic place in the movie, through the film caused by the level of empathies, thereby affecting the strength of travel motivations.
| Identifer | oai:union.ndltd.org:TW/097FJU00720009 |
| Date | January 2009 |
| Creators | Ya-Hui Chen, 陳雅惠 |
| Contributors | Wan-Erh Chiang, 江莞兒 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 111 |
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