碩士 / 國立高雄應用科技大學 / 國際企業系 / 97 / Choosing foreign market entry mode is one of the most important strategic decisions of internationalization and has attracted close attention from many researchers in recent years. When enterprises are expanding internationally, they would face two decisions which are output decision and mode of entry decision. The mode of entry decision directly affects enterprises’ future decisions as well as the performance of foreign markets. When enterprises are expanding internationally, they would face three interconnecting problems, namely, which country to enter, when to enter, and what type of entry strategy.
Under the impact of globalization, Taiwan enterprises has to speed up their pace in overseas investment in order to increase competitiveness. The concerns they needed to consider are how to effectively expand oversea branches and utilize the vitality of sustainable enterprise in the international market to increase their own competition advantages. Along with downstream industry outsourcing and requesting cooperation from supply chain companies, most cooling parts companies are small- and medium-sized businesses. How to utilize limited resources to choose foreign market entry mode would significantly affect their success in the future. This study employed analytic hierarchy process (AHP) and constructed host country’s system and environment, enterprise’s internal system, industrial characteristics, and company asset specificity to evaluate cooling fan parts companies’ decision on foreign market entry mode. After related literature organization and expert questionnaires, the first level is divided into four key aspects and the second level has 18 evaluation indexes to analyze AHP framework and perform expert questionnaire investigations. The questionnaires are assisted by expert choice software to review and comment on influencing factors of foreign market entry mode, analyze the importance and priority vector of each key factor, and find out the influencing factors on how to choose entry mode and the choice of entry mode.
| Identifer | oai:union.ndltd.org:TW/097KUAS8320036 |
| Date | January 2009 |
| Creators | Chun-Tsung Wu, 巫俊宗 |
| Contributors | Liang-Hung Lin, 林亮宏 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 109 |
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