碩士 / 國立政治大學 / 國際經營管理碩士班(IMBA) / 97 / Abstract
Business Plan for California Dry-Cleaning (CalDry) Mailing Logistic Service (MLS) in Taiwan
By
Ray Shieh
The laundry business in Taiwan is considered a labor-intensive traditional business. This paper explains how California Dry-Cleaning Service (CalDry) in Taipei plans to transform the traditional business from a labor driven company to a service-oriented company. CalDry wishes to do for dry-cleaning what Star Bucks did for coffee by taking a basic service/product and building a customer experience around it. Furthermore, we will evaluate the Mail Logistic Service (MLS) the next major step in CalDry's plan to offer our laundry services to Greater Taipei.
| Identifer | oai:union.ndltd.org:TW/097NCCU5321054 |
| Creators | Shieh, Ray, 謝章瑞 |
| Contributors | Wu, Jack, 吳文傑 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | en_US |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 38 |
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