碩士 / 國立政治大學 / 經營管理碩士學程(EMBA) / 97 / The gist of this study focuses on analyzing the current business strategic of corporation during financial crisis by which combined Dr. S.H. Wu’s “Three aspects of Strategy". There are defination and adjustmentof operation domains, the creation and accumulation of core competence, and the construct and strengthen business network.
It is very important that how to manage the strategy to face the serious business environment during 2008 financial crisis. By the understanding of semiconductor industry through the study of structure and corporate financial crisis in the face of risk, the strategy can be used to explore the three dimensions of the strategy employed, but also for other industry references.
The Study is analysis of the semiconductor corporation, how to build their competitive advantage, and how to adjust business strategy, to ride out the financial crisis during facing fierce competition.
The target of this study is to investigate the following questions:
First, how to take the necessary measures to ride out the crisis during the financial crisis hit the global economy and various industries?
Second, how corporations develop business strategies and operating models in response during the financial crisis?
Third, how to implement organizational restructure and establish core competence to meet the current situation during the challenge of financial crisis.
The conclusions of this study are as below.
First, by mergers and acquisitions and cross-industry, increase the operational areas promptly, expand the product lines markets, diversify risk, select the lowest risk business practices to ride out the crisis, and create the best performance.
Second, the financial crisis hit the all industries, human power is the most basic assets of corporation during the financial crisis. The corporation used the downturn enterprises contrarian personnel training, enhance the development of new products, to keep key customers, rebuilding relationships with suppliers, strengthen the marketing network, that is, expansion of the operational areas, strengthening the core resources, and business networks to survive during crisis.
Third, the corporation will choose the lowest risk to ride out and create the best performance during the financial crisis. The following is the mode of operation in response.
(A) maintain the financial fundamentals
(B) to protect the company's existing business
(C) Show up in the media to establish the corporate reputation
(D) reduce the cost of raw materials and supply chain
(E) to maintain the share price
Fourth, although the organizational change to reduce the pressure is the ideal for corporation, but there are some innovative actions to do long term development strategies. To process which do not have the opportunity to do the usual things, it means using “Three Aspects of Strategy” to adjust the operating domains, to create and accumulate the core competence, and build and strengthen the business network to ride out the financial crisis.
| Identifer | oai:union.ndltd.org:TW/097NCCU5388157 |
| Creators | Huang, Alan, 黃克倫 |
| Contributors | Wu, Feng Shang, 吳豐祥, Feng-Shang Wu |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 181 |
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