碩士 / 國立暨南國際大學 / 人類學研究所 / 97 / This study aimed to understand the construction process of sightseeing image to most all well-known, over-voice and representative Taiwan travels abundantly - sun moon lake. Beside the textual analysis of sun moon lake introductions which are published by Sun Moon Lake National Scenic Area Administration. Also by the ethnography way, I investigate the main receiver - tourist and the “water” image constructor – captain, who is one of the private department’s important sightseeing image media and the culture translator, so as to understood how the boatmen present the sightseeing image of introductions and tour boat industry development .Finally, we will know how the relationship is among tourist, tour boat, the tour site and government. The conclusions are as follows：1. The tourists` sightseeing image, comes from the vector as well as the relatives and friends or own experience, also the most profound image, is the natural scenery, as well as the Taiwan well-known five-star contains the jade building hotel. 2. After prosperous sightseeing, original works for fisherman and inhabitants` transportation vehicle start to become the specialty sightseeing yacht. This profession’s characteristic is monopolization by the family majority, after the commercial competition, service quality upward promotion. 3. The image of official introductions present the bountiful traveling type of exotic, natural, leisurely and carefree, happy, healthy and so on. 4. Knowledge about tour site, the power of move, vivid performance, makes the captain to become the important sightseeing medium and cultural translator.
| Identifer | oai:union.ndltd.org:TW/097NCNU0010004 |
| Date | January 2009 |
| Creators | Chien-Li Lin, 林建利 |
| Contributors | Shaw-Wu Jung, 容邵武 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 131 |
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