碩士 / 國立彰化師範大學 / 商業教育學系 / 97 / The objective of this study is to discuss the relationship among consumer life-style, consumer confidence and on-line shopping intention. In this research, we investigate consumers in Taiwan by using questionnaire.
The researcher adopted two ways to collect data. One is the paper questionnaire, the other one is on-line questionnaire. The survey sample was acquired through a web-bases data collection and the questionnaire was placed on a web site where respondents could access and complete the survey. In total we have obtained 697 questionnaires.
The major findings are as follows:
1.A consumer who pays much attention to compare price、collect information before shopping and like fashionable things will have higher on-line shopping intention.
2.Fashionable group will have higher on-line shopping intention than conservative group and the group who most care price.
3.Financial Tsunami had no serious impact on E-commerce. On-line shopping intention will remain raising insteadly, even if consumers feel downcast in consumer confidence in long term.
| Identifer | oai:union.ndltd.org:TW/097NCUE5316052 |
| Date | January 2009 |
| Creators | 劉玲綸 |
| Contributors | , 吳明政, 陳瑜芬 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 99 |
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