碩士 / 國立嘉義大學 / 觀光休閒管理研究所 / 97 / Now people have more income and leisure time than ever before, and the current operations of the museum are obviously different from the past. According to the reference found that the operations of museum have tend to customer-oriented direction, so that we can understand that service quality, satisfaction and behavioral intention are more important for museums. The National Museum of Marine Biology and Aquarium in Pingtung of Taiwan, the former three popular tourist attractions, as well as Taiwan's first one use BOT pattern by the public services and guides explain outsourcing, so this study use this museum in a case study. The main purpose of this study was to investigate: (1) What the condition between the National Museum of Marine Biology and Aquarium’s service quality, visitors’ satisfaction and behavioral intention. (2) Discussing the relation of the National Museum of Marine Biology and Aquarium’s service quality and the visitors’ satisfaction. (3) Discussing the relation of the visitors’ satisfaction and their intention. (4) Discussing the relation of the National Museum of Marine Biology and Aquarium’s service quality and visitors’ intention. This study gave 419 valid samples.
The results of the study were: (1)The visitors feeled the servce quality of National Museum of Marine Biology will affect their satisfaction; (2) The visitors’ satisfaction will affect their behavior intention; (3)The visitors feeled the service quality of National Museum of Marine Biology will affect their behavior intention. Based on the above findings, this study made suggestion for the National Museum of Marine Biology and Aquarium and other museum manage unit to manager their visitors.
| Identifer | oai:union.ndltd.org:TW/097NCYU5675001 |
| Creators | Wu Pei-Chen, 吳佩錦 |
| Contributors | Huan Tzung-Cheng, 黃宗成 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 69 |
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