碩士 / 國防大學國防管理學院 / 國防決策科學研究所 / 97 / Primary business network (PBN) is an alternative idea, which may aid a service provider to make better decisions in relation to the choices of city-based locations when the enterprise attempts to conduct a market-seeking in a targeted one-country market. Further, ‘perceived-majority based demand spillover (FMBDS)’ and ‘spillover on perceived demand-leader (SOPDL)’ have been suggested to explain the value of PBN deployment strategy. This dissertation aims to find the possible mediators of FMBDS, which to explain the relationship between perceived demand- atmosphere and the consumers’ shopping intentions, and thus explain the phenomenon of this kind of demand spillover. Having surveying a list of the consumer behavior models, two factors - perceived risk and perceived value in advance of purchase, are found; and thus a questionnaire process is conducted to examine the FMBDS, which use the department stores in multinationals entering into Taiwan as an example. The findings of the research not only predicate the value of PBN but these two factors (perceived risk and perceived value in advance of purchase) explain the mediating process of FMBDS.
| Identifer | oai:union.ndltd.org:TW/097NDMC1683001 |
| Date | January 2008 |
| Creators | Kuei-Ming, Chiang, 江貴明 |
| Contributors | Cheng-Chang, Chang, Chen-Chang, Wang, 張正昌, 王建中 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 68 |
Page generated in 0.0018 seconds