碩士 / 南華大學 / 旅遊事業管理學系碩士班 / 97 / This paper seeks to improve our understanding for air passengers'' decision-making processes by testing a conceptual model that considers service value, airline service quality, satisfaction, perceived sacrifice, and behavioral intentions. In this study, a linear structural equations modeling system is used by incorporating the service quality of airline companies into the passengers'' airline choice models to enhance the models'' performance and the forecasting ability. Two modeling approaches are used in this research: the structural equation modeling (SEM) and the importance-performance analysis (IPA).The results of this study show the satisfaction and the airline service quality are the two major factors that can influence the behavioral intention. Our findings can provide the directions of the airline organizations with direction where to invest and develop these resources, and apply them toward improving practices and building their services that can meet and exceed passengers'' expectations and needs.
| Identifer | oai:union.ndltd.org:TW/097NHU05720017 |
| Date | January 2009 |
| Creators | Yu-cheng Chu, 朱育正 |
| Contributors | Yu-kai Huang, Tse-yu Hsu, 黃昱凱, 許澤宇 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 103 |
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