碩士 / 國立高雄海洋科技大學 / 漁業生產與管理研究所 / 97 / Abstract
Pescadores are composed of islands and islets in different shape and size in which there are plenty of ocean resources. A typical fishing village bearing varied coast environment and specific geology, Pescadores have become a popular scenic spot for summer excursion and cruising and recreation attraction due to actively developed by the government. However, there was little exploration of cruising and recreation on tourists’ structure in the literature and a lack of survey on set-net fishery combined with marine cage farming to develop compound cruising and recreation industries. The study, based on Yuan-Bei Fishing Ground, focused on the motivation, importance and satisfaction of tourists from various backgrounds, as well as providing competent authorities and industry management with suggestion.
The research adopted questionnaire to investigate why tourists go to Yuan-Bei Fishing Ground resort, what kind of structure the tourists belong to, as well as how important and satisfactory they respond. 387 samples were sent for survey and there were 364 effective samples collected, which equal to 94.05% in efficiency. Then, SPSS for windows software was used to conduct analysis in line with general descriptive statistics and statistic inspection method. Furthermore, the IPA analysis was utilized to evaluate the relationship between recreational activities and satisfaction. The results were listed as follows:
1. The motivation of tourists is categorized into four aspects, recreation, relax, experience of fishing village and cultural cuisine. Importance degrees are divided into seafaring activities, recreational arrangement, ecological cuisine and environmental facilities. As for satisfaction, there are three levels including recreational experience, recreational environment and schedule arrangements.
2. Background and motivation of tourists include inhabitation, occupation, salary, how often, how long, expenditure and how many people, etc., which are no significance each other. However, the factors including gender, age, marriage status, education, source of information, trip planning and relationship with travelers show significance in trip motivation.
3. There are partly obvious relationships referring to motivation and importance as well as satisfaction.
4. There are outstanding variations for assigned paired between importance and satisfaction. Moreover, the degree of satisfaction is lower than importance.
5. IPA analysis is used to assess merits and weakness of recreational fishing farm. The results are as follows: there are four items ranked as high importance and high satisfaction including tour guidance and exposition, experience of set-net fishery, taste of Yuan-Bei three treasures and taste of fresh and flavorous dish, which should be kept going. Two factors are less important but more satisfactory including experience of ecology in tidal flat and appreciation of local geology, which is due to oversupply. Moreover, four items including the comfort and safety of floated platform, experience of feeding cobia, experience of sea fishing and delight and abundance of the activity are ranked as high importance but low satisfaction, which should be improved. Another six factors including congestion of floated platform, hygiene and restroom facility of the floated platform, experience of squid fishing, ecological education of the trip, appropriate intervals at each stop and sufficient information of the trip are ranked as the least important and satisfactory, which should be in less priority.
Key words: Cruising, Recreational fishery, Set-net fishery, Marine cage farming, Satisfaction investigation.
| Identifer | oai:union.ndltd.org:TW/097NKIM8451015 |
| Date | January 2009 |
| Creators | Jin-Tung Huang, 黃錦棟 |
| Contributors | Huoo-Yuan Jenq, 鄭火元 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 118 |
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