碩士 / 國立高雄海洋科技大學 / 漁業生產與管理研究所 / 97 / In recent years, the government has pursued policies aiming at developing marine related industries and promoting sightseeing and leisure activities in the hope of forging a prosperous, safe, and ecological-friendly vision for marine industries, so that the country’s marine recreational industries will flourish. For this reason, it has become a key consideration for the Coast Guard Administration nowadays to figure out how it can achieve the goal of implementing the ideal of service-oriented administration.
This study, which aims to investigate the satisfaction level of fishermen in set-net fishing grounds in the eastern coastal area towards the public service of the Eastern Coastal Patrol Office of the Coast Guard Administration, explores the cognitive differences between fishermen and Coast Guard authorities on service quality and attempts to find out the impression of and expectation for Coast Guard authorities in fishermen by conducting a questionnaire survey and quantitative analysis on the five dimensions (tangibles, reliability, responsiveness, assurance, and empathy) of PZB Gaps Model of service quality. The survey results demonstrate that, there are significant cognitive differences between fishermen and Coast Guard authorities on the five dimensions of service quality. Six suggestions based on the aforementioned results are proposed in the study as references for Coast Guard authorities to carry out an overall review. It is hoped that these suggestions will help Coast Guard authorities become more oriented in their improvement of service quality and provide advice to them, so that their performance in their services will become even better, and fishermen can enjoy even better services, thus, the Coast Guard authorities can win the trust of fishermen.
| Identifer | oai:union.ndltd.org:TW/097NKIM8451016 |
| Date | January 2009 |
| Creators | Chen Kuan Hao, 陳冠豪 |
| Contributors | Huoo-Yuan Jenq, 鄭火元 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 139 |
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