碩士 / 國立屏東科技大學 / 農企業管理系所 / 97 / Not only archival research but also field study is applied by this research. The subject is to investigate the tourists traveling leisure fishery scenic spots in Hualien. There are 420 questionnaires are submitted, and the effective sample size is 390. The result reveals that the tourists prefer scenic resources and natural resources among all resource characteristics of Hualien County. Concerning leisure demands, the tourists especially put emphasis on traffic convenience, safe public facilities and accommodation. The result of field study can be concluded as bellow: the assumption that tourist resource characteristics relate to leisure services partially holds as the assumption that tourist traveling characteristics is noticeably different from leisure service demands holds.
The results of research are concluded as below: 1. With plentiful leisure fishery resources, Hualien County should constructively develop and display its unique characteristics. 2. Since fresh seafood taste and whale-watching are still tourist’s first priority, dynamical experiential activity should be subsumed in addition to marketing. 3. Improving experiential pattern and marketing will effectively increase visit rate and return rate. 4. Accommodation, repast, traffic, public facilities and management are emphasized by tourists. Therefore, not only maintaining reasonable price but
also supplying safe and comfortable environment is the key point for management. 5. According to different tourist’s demands, the correspondent tour plan should be provided. 6. To make good use of resources and industry characteristics, various experiential activities should be developed to attract tourists. 7. Government should hold large-scale and characteristic industry culture activities. 8. In combination with local resource characteristics, such as boating and thermal spring, the package tours with leisure fishery activities should be promoted.
Overall, it is believed that Hualien leisure fishery will be able to create the opportunities for sustainable development as firms and government cooperatively endeavor to work on it.
| Identifer | oai:union.ndltd.org:TW/097NPUS5688013 |
| Creators | Shu-Fang Chien, 簡淑芳 |
| Contributors | Chao-Lin Tuan, 段兆麟 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 95 |
Page generated in 0.0119 seconds