A Creative Study on Emotional Expressions in Chinese Characters- Usage of New Typefaces in Promotional Posters Design / 漢字字感表情創作研究-以新字形推廣宣傳海報為例

碩士 / 國立臺灣師範大學 / 美術學系 / 97 / Abstract

In an attempt to analyze emotional expressions in Chinese characters, to compose relevant typefaces, and to use typography techniques in designing posters, this research is mainly concerned with emotional expressions in Chinese characters and Chinese character-style typography posters. An experimental design is conducted with respect to the analyses.
I. Analysis on emotional expressions in Chinese characters:
Emotional expressions in Chinese characters have been largely influenced by their forms and history. There are actually six different types of emotional expressions in Chinese characters:
1. Elegant; 2. Solemn; 3. Contemporary; 4. Firm; 5. Classic, and; 6. Soft.
II. Analysis on Chinese character-style typography posters:
Chinese character-style typography posters can be further divided into four major categories and fifteen sub-categories:
1. the primary form: close-ups of characters, close-ups of part of the characters, combinations of characters, character formations.
2. the transformation: alterations of structure of characters, alterations of space usage of characters, decomposition and rearrangement of characters.
3. the adornment: exterior adornment, embedded images in characters, texture variations.
III. Experimental design:
Two specific typefaces are used into experimental poster designs. This paper expounded explicitly the concepts, the processes, and the final artworks. Techniques such as variations of typeface and virtual character frames are also given thorough emphasis.

Keywords: Type design, Typography

Identiferoai:union.ndltd.org:TW/097NTNU5233115
Date January 2009
Creators謝方鈞
Contributors林俊良
Source SetsNational Digital Library of Theses and Dissertations in Taiwan
Languagezh-TW
Detected LanguageEnglish
Type學位論文 ; thesis
Format84

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