碩士 / 國立臺灣海洋大學 / 航運管理學系 / 97 / Financial crisis 2008, also called “Financial Tsunami”, broke in the US and other Western and Asia economies. No doubt, the tremendous financial crisis shock caused not only global economic depression but also result in negative effect in economic development in particular countries. This crisis is more serious than previous experiences, and may take even longer.
Many economic forecasts seem unclear for the present economic disaster. It is obviously to see many emerging markets, such as Taiwan and Southeast Asian countries, will continue to grow slower. Since many Taiwan’s manufacturers have switched their production bases to mainland China, they suffer great decline both on export orders and industry productivity. It reflected significant impact especially on the export growth in overall; the lacking of domestic consumption and the lower demand for exports. With so many economic uncertainties, it is important to discuss how we can take reform efforts for reinforcing business sustainability, and which policy should be adopted in order to expand highly profitable businesses.
The study uses Sea Freight Forwarding as an example. It explores the following issues through interviewing with some managers of Taiwan’s freight forwarding industries:
1. The operational difficulties under current market situations
2. What kinds of risk management strategies can be adopted at present stage
3. What kinds of customer service can be provided
4. The guide performing on-the-job training to their employees
5. What are the effective strategies in marketing and customer relationship management
This study also discusses the practices freight forwarding businesses and their challenges. The result of this study aims to provide reference for ocean freight forwarding businesses while working out their operational strategies in order to overcome global economic depression during these years.
Keywords: Financial crisis, ocean freight forwarders, business strategies.
| Identifer | oai:union.ndltd.org:TW/097NTOU5301052 |
| Date | January 2009 |
| Creators | Kuo-hsiung Tseng, 曾國翔 |
| Contributors | Chih-Ching Chang, 張志清 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 89 |
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